Playing Froggit

 Time to be honest, cos God hates a coward, right? OK. My publishing career has not been a success.

 I'm of a generation which doesn't have an instinctive grasp of the internet. I didn't grow up with it. When I were a lad (thanks Monty Python) the cutting edge of the home PC was the ZX Spectrum, or the Commodore 64. Games came on cassette tapes which screeched for ages and then crashed, so you had to load them again. I was very good at playing Froggit but I'm not great online today.

 The result is that I don't know how to market. I miss changes in how indie writing works, the changes come too fast and too quietly. It's like trying to nail smoke to a wall. As soon as I get hold of an idea (which is unusual) it morphs into something else. I think I have a good product. certainly the reviews of my work, few as they are, have been very good. But I haven't been able to translate that into a significant number of sales.

 I'm going to try something different.

 I'm going to publish chapter by chapter, through an author website. Readers can pay 50 cents, or 10, whatever they want, depending on how much they enjoyed the chapter. Some of that will go to my marketing guru, Josh, who used to run a company doing exactly this. He'll organise the whole commercial side of things, leaving me to write like a bastard.

 This means I can rapid release, which is a key facet of indie publishing these days. But I won't have to produce a novel every four or five weeks, as some writers do. I can't help thinking, however talented they are, that such speed must reduce the quality of their work. (See my blog post "You'd have to be Hemingway".) Doing it chapter by chapter gets around the problem. I can release say two chapters a week, working out at a novel every five months or so, and then have a four week break for advertising before the next one makes its debut. Or three chapters a week, if I prefer; it's all good. See what works best.

 I like this idea. Josh knows his onions and I know mine. It's very much worth a try.

Good, eh?

 So, I've been doing research for a new project recently. It involves finding the names of the three roots of Yggdrasil, the World Tree of Norse myth. Just poke my nose onto the web, I thought, and the answer will pop up.

 It did not pop up. It continued not to, until after a month I quit looking. This doesn't usually happen. As I'm sure you know, you can find the answer to almost anything online - well, you can find an answer, at least. It might be utter nonsense, or an outright lie written by a swivel-eyed fanatic in the cellar of his Mum's house, so you have to check whatever you find. But still, answers are there. Except in this case.

 It surprised me, because I do a lot of internet research and the web very rarely lets me down. If that wasn't true I simply could not write my books, not in the form they take. The setting matters a lot. The people's myths, their habits, what they eat and how they speak, are important. Black Lord includes drinking venues called machanas, for example. Other books include Celtic superstitions about elves, the Greek belief in glory after death, and a heretical Christian concept of flesh as the domain of the Devil. I couldn't learn these things, couldn't add the colour they bring to my stories, without the internet.

 Yes, libraries would help, but no library can host the millions of sources you find online. In effect Google can take you inside every library in the world at the same time. So if a month of effort doesn't turn up the names of Yggdrasil's roots, I begin to suspect it's because the names aren't there to be found.

 Therefore I've made some up. After all, I'm writing Fantasy here, not a history of the Norsemen. Good, eh?

 Story is king. I draw from real cultures, and real history, but I take what I want and ignore the rest. I'll even invent something and throw it in if I need to - like Kai, the kamachi at the centre of Black Lord of Eagles. There was never a Servant of the teacher god among the Inca. But there Kai is, because I needed him to help me answer the question of why the Inca empire held together. It shouldn't have done. It was made up of dozens of cultural groups scattered across eight or nine climate zones, and ought to have collapsed in a few decades. It didn't, and nearly threw the Spanish back at the end, too. How? How could such a motley, divided empire turn out to be glued together so tightly?

 I researched that question. I read books and tracked down files, and found zilch. Nothing. But I knew that the Spanish dedicated a lot of effort to wiping out Inca culture, which means that for everything we know about them, there are a hundred things that were lost. So there's a great big void which I could fill with Kai. It means the novel isn't a history, but then it never was. It's just (I hope) a bloody good yarn.

Have a read and see if you agree. Pip pip.

https://www.amazon.co.uk/Black-Lord-Eagles-Blessed-Land-ebook/dp/B06XZCB61G/ref=sr_1_1?s=books&ie=UTF8&qid=1507574162&sr=1-1&keywords=ben+blake+black+lord+of+eagles